While taking these actions doesn’t 100% guarantee a one-way trip to an email spam list, if you do end up on a blacklist, it could be down to one of these reasons: Sending High Quantities of MailĮmail servers that send high volumes of mail are more likely to attract attention from spam filters. There are any number of actions that could lead to your sender IP address languishing on an email blacklist. Sadly, spam filters have never been harder to avoid. How Do Senders End Up On Email Spam Lists? Just enter your server IP or domain and it’ll do the work for you. But, more importantly, how do you find out if your IP address has been blacklisted?įortunately, it’s pretty simple to establish using a tool like MX Toolbox’s Blacklist Check. Okay, so we know the names of the biggest spam lists.
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How to Check If You Are On Any Spam Lists Some of the best-known and most credible spam lists are: Some are bigger and more important than others, with each email provider having its own preferred list. What Are the Different Email Spam Lists?Īs we’ve already noted, there’s more than one email blacklist. Most of the biggest spam lists have specific criteria for blacklisting an IP address, and they’ll typically release servers from email marketing jail after a set period of time (provided no further infringements occur). Importantly, appearing on a blacklist doesn’t mean your future emails have no chance of making it past the spam filter. Just because an email address is added to one list, that doesn’t mean it’ll be on any of the others. To make matters more confusing, each list is unique. There are actually lots of different email blacklists. Or, to put it another way, if you’re going to do email marketing well, you need to know how to avoid spam lists. When one of those addresses sends an email, it’ll either end up in the recipient’s spam folder or get blocked completely.Įither way, if you end up on a spam list, your email deliverability will be in the gutter and your chances of running effective email outreach campaigns are massively limited. Spam lists - otherwise known as email blacklists - are groups of IP addresses that are believed to send spam messages.
Sounds good? Let’s get into it… What Are Email Spam Lists? And, of course, we’ll talk through what to do in the unfortunate event that you end up with your name on an email spam list. In our ultimate email spam lists guide, we’ll explain what spam lists are and how they work. That’s why you need to get to know the ins and outs of email spam lists. So the last thing you want is to instantly cut a massive chunk from your potential responses by never even hitting the inbox. Almost one in 10 commercial emails are considered spam by inbox providers.Įstimates for the average cold email response rate vary from 1% – 5% (although we’ve definitely seen campaigns perform a lot better than that).